META ADS STRATEGIST & CONSULTANT
Your ads aren't
underperforming because
of your budget.
They're underperforming because of your strategy.
I work with fashion, wellness, lifestyle, and hospitality brands to find exactly where their paid performance is breaking down — and build the strategy to fix it.
Strategic consulting for brands ready to stop guessing and start growing.
Growth that's built to last —
not just built to look busy.
Every thriving brand starts with a seed — a purpose, a strategy, a reason to exist. The story is how you share it. My job is to make sure the right people find you, feel something, and act.
That means planting the right foundations first. Clear strategy. Creative direction that connects. Paid media that converts. No noise — just intentional, compounding growth.
THE SEED & STORY WAY
Seed.
Foundations first — strategy, structure, and clarity before anything else.
Story.
The narrative your brand tells — creative that feels human, not manufactured.
Growth.
Measurable, sustainable outcomes — built around real business goals.
You.
A consultant who gets your brand and what it takes to stand out.
SOUND FAMILIAR?
You're spending on ads.
But something isn't clicking.
01
Your ads are running but not converting
Budget is being spent. Results aren't following. You're not sure if the problem is the creative, the targeting, the strategy — or all three.
02
Your creative has no strategy behind it
Content gets made, boosted, and forgotten. There's no brief, no persona, no clear hook — and no way to know what's actually working.
03
You need a consultant, not another tool
You've tried the platforms, the courses, the agencies. What you need is someone senior who can look at your whole picture and tell you the truth.
HOW I WORK WITH BRANDS
Strategic consulting that
actually moves the needle.
Most clients start with an audit or intensive — clarity first, then we decide what comes next together.
Start with clarity
I go deep on your Meta account, find exactly where performance is breaking down, and hand you a ranked action plan — clear enough to brief anyone.
Full account diagnostic · Gap analysis · Priority action plan · 60-min debrief
The full picture
Paid, organic, landing pages, audiences — all reviewed through the lens of ad performance. You leave knowing exactly what to fix and in what order.
Full channel diagnostic · Strategic roadmap · 90-min strategy session
Fast, focused
A focused half or full-day session. We work through your ads strategy, creative direction, and digital ecosystem — you leave with a plan, not a document.
Ads strategy & creative direction · Half or full day · Action plan included
Flagship · Ongoing partnership
Your outsourced strategic lead. I own the strategy, the creative direction, and the results — so you can focus on running the business. For brands serious about scaling paid performance month on month.
Ads strategy & oversight · Creative direction · Digital ecosystem strategy · Monthly reporting & insights
Enquiry only - Requires min. $5K/month ad spend
ABOUT ME
I'm your hype girl —
the strategic kind.
Seed & Story started in a season of change — becoming a mum, stepping away from corporate life, and building something that felt genuinely mine. I wanted to work with brands I believed in, in a way that felt calm, intentional, and commercially sharp.
My background spans health, wellness, fitness, beauty, fashion, lifestyle, and hospitality — industries built on feeling and trust. I understand what it takes to build a presence that doesn't just look good but actually converts. My edge: I lead strategy and creative direction together, so nothing gets lost between the thinking and the execution.
~ Christine Pietersz - Seed & Story
Ready when you are
Your strategy is the gap.
Let's close it.
Fill in a short enquiry and I'll come back to you with the right next step.
No pressure, no pitch — just an honest conversation about your business.
Seed & Story, unflitered
