Oh hey, I'm Chris.
You've probably landed here on a bit of a whim, or caught some of my off-the-cuff content on socials.
However you got here, I'm glad you're here.
After more than 10 years in social and digital, I founded Seed & Story to do the thing I'm actually good at - taking something that feels complicated or overwhelming and making it clear.
I help established consumer brands connect the dots between strategy, creative, paid social and the customer journey - so their marketing isn't just busy, it's actually working towards growth.
I think through the strategy properly, then make sure the story actually lands. Nothing gets lost between the thinking and the doing.
Here’s what usually brings people to me.
SOUND FAMILIAR?
Your marketing feels busy, but you’re not sure it’s working together.
There’s content going out, ads running - but you’re not sure where the gap is or what to tackle first.
Your ads are getting attention, but not enough customers.
There's activity happening, but it's not translating into the outcome you actually need.
You've got creative, but not much strategy behind it.
Content is being made, but you're not sure what it's meant to achieve, what to test, or how it connects to the rest of your marketing.
You need someone to join the dots.
You've already got people doing the work. What you're missing is someone senior who can look at the whole picture, work out what matters and give you a clear direction.
You don't necessarily need more marketing activity.
You need to know what's actually going to make a difference — and why.
That's where I come in.
STRATEGY
Before we change anything, we need to understand what's actually happening.
I look across your marketing, customer journey and paid activity to find the gaps, work out what's getting in the way and give you a clear plan for what to do next.
This can include:
Marketing audits · Paid social audits · Customer journey strate · Campaign strategy · 90-day planning · Strategy workshops · Consulting
CREATIVE
Good creative isn't just about making something look nice.
It's about having the right message, angle and idea for the person you're trying to reach - and making sure it connects back to the strategy.
This can include:
Creative strategy · Content direction · Campaign concepts · Messaging · Ad creative direction · Shoot direction
PAID SOCIAL
Meta works best when it's part of the bigger picture.
I build and manage paid social with the creative, offer, website and customer journey in mind - not just the numbers inside Ads Manager.
This can include:
Meta strategy · Campaign setup and management · Creative testing · Funnel strategy · Optimisation · Reporting and insights
GROWTH
Sometimes you don't need another specialist.
You need someone senior who can join the dots.
I work with you - and, where needed, your existing team or trusted specialists - to keep strategy, creative and paid working together as the business grows.
This can include:
Ongoing strategic support · Fractional marketing support · Campaign direction · Senior advisory · Strategic oversight of your existing team or agency
HOW WE'D WORK TOGETHER
Not every business needs the same thing.
Sometimes you need someone to come in, figure out what's not working and give you a clear plan.
Sometimes you need a senior strategic partner alongside your existing team.
And sometimes you need someone to take the strategy through into creative and paid execution.
We start with the problem — not a package.
01 — WE TALK
You tell me what's happening, what's not working and what you've already tried.
02 — WE FIGURE OUT WHAT MATTERS
We look at where the biggest gaps are and what needs attention first.
03 — WE DECIDE WHAT MAKES SENSE
That might be a focused strategy project, ongoing strategic support, paid social management or a combination.
You don't need to arrive with a perfectly written brief or know exactly what you need.
We'll work that out together.
WHEREVER YOU'RE AT, THERE'S A PLACE TO START.
Maybe you're trying to work out why your ads aren't converting.
Maybe your marketing feels a bit all over the place and you need a clearer strategy.
Maybe you've already got a team doing the work but need someone senior to join the dots.
You don't need to have it all figured out before you get in touch.
Tell me what's happening and where you're feeling stuck. We'll work out the right place to start from there.
What I can help with
ABOUT ME
Seed & Story started in a season of change - becoming a mum, stepping away from corporate life, and building something that finally felt like mine.
I've spent more than 10 years working across social and digital, with experience across wellness, fitness, beauty, fashion and hospitality - brands built on feeling, trust and connection.
What I've realised I'm particularly good at is seeing the bigger picture.
Finding the thing that's actually getting in the way.
Making complicated marketing feel simple.
And turning strategy into something people can actually act on.
I don't believe you need more marketing for the sake of more marketing.
You need the right things working together - and someone who can help you work out what those things are.
Ready when you are
Let’s take a beat to figure out what you actually need.
Tell me what's happening in the business, what's feeling stuck and what you've already tried.
I'll take a look and come back to you with the right next step.
No pressure. No pitch. No trying to squeeze you into a package that doesn't make sense.
Just an honest conversation about your business and where I might be able to help.
Seed & Story, unfiltered
